Our Story

We are marketers, neuroscientists, software developers, graphic designers and UX experts.

We have used a variety of tools to test and optimize marketing assets. However, there was nothing to give us a clear understanding of what attracts customer visual attention. So, we decided to build the platform we wish we had.  

To drive conversion rates, you want to start by directing attention to your desired call to action. A marketing asset must be simple, concise and allow the customer to quickly identify next steps.

Using trueSCAN, Marketers, Graphic Designers and Researchers gain an objective measurement of their designs. trueSCAN shows what is working, what needs to be improved, and identify points where users may be getting stuck.

Our mission is to build meaningful relationships.

We do this by helping brands and agencies create meaningful content and develop emotional connections with people. trueSCAN is a product of True Impact.

CEO, Co-Founder

Neuromarketing leader experienced in driving business and creating marketing optimization products, for brands and agencies. 

Diana works closely with agencies and mid-large organizations, such as Canada Post, General Motors, Colgate-Palmolive, Costco, Miller Coors and other Fortune 500s.  

CTO, Co-Founder

Technology leader with expertise in Brain Computer Interaction (BCI), Management Information Systems, Project Management and User Experience. 

He holds a graduate degree in Management Information Systems and Human Computer Interaction, and has more than 15 years of neuromarketing technology expertise.

Vuk Pavlovic

Project Management

Research and design expert with 15+ years in Branding and UX design, 10 years in Bioinformatics Research, and 5 years in neuromarketing research. 

Vuk has a degree from the University of Toronto, specializing in Genetics and Biotechnology. He maintains the importance of communicating science, turning studies into stories.

Innocent Aguié

Software Development

Software development lead, responsible for product lifecycle from concept to production. Innocent delivers intelligent systems to answer market needs.

With a Bachelor of  Computer Science in Software Engineering, Innocent’s expertise includes concept validation, design and usability testing.

Walter de Abreu Cybis

Research Director

With a Ph.D. in Ergonomics and Human Computer Interfaces, Walter brings a wealth of experience in standardization and ethics.

Responsible for user experience and overseeing ergonomics interpretations. Consultant in Neuro-ergonomics and Usability Research.