Our Story

Founded in 2012 in Toronto, Canada, True Impact Marketing Inc. (True Impact) uses applied neuroscience research to drive marketing results. Brands need to know what customers pay attention to, what triggers emotion and forms a memory.  We employ neuroscience and biometric research to reveal the factors that will affect future behavior.   

Our team combines neuroscience, usability design and machine learning
to create better customer insights stories.

Diana Lucaci


With a background in neuroscience, Diana helps Marketers optimize the Human Experience (HX) and understand customer attention and emotion using brain and bio measures. 

Diana worked with many Fortune 500 companies, including General Motors, Colgate-Palmolive, Yahoo, Miller Coors and others. She holds a degree in Neuroscience and Psychology from the University of Toronto and leads True Impact’s mission of driving marketing growth through science.

Vuk Pavlovic

Project Management

Research and design expert with 15+ years in Branding and UX design, 10 years in Bioinformatics Research, and 5 years in neuromarketing research. 

Vuk has a degree from the University of Toronto, specializing in Genetics and Biotechnology. He maintains the importance of communicating science, turning studies into stories, into more.  

Ferdinand Ephrem

Technology and Science

Technology leader with expertise in Brain Computer Interaction (BCI), Management Information Systems, Project Management and User Experience. 

He holds a graduate degree in Management Information Systems and Human-Brain Computer Interaction, and has more than 15 years of neuromarketing expertise.

George Wang

Strategic Development

Design researcher and consumer experience strategist with a history advocating for new technologies both in-house and in an agency environment.

With a Masters of Design in Strategic Innovation, George’s expertise include concept validation, design and development, strategy, and business development.


Three Capabilities Under One Roof


Send us an image or video and get objective recommendations on improving your design, all within 48 hours.

Eye Tracking Study

Want to further validate your trueSCAN results? We've deployed hundreds of full-scale eye tracking studies.

EEG Study

Capture neural data from a medical-grade EEGs headset and combine it with real time bio measures.


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