trueSCAN started as a fixation prediction system built on a solid foundation using the principles of information theory which has been extended and optimized using machine learning techniques.
Building on previous eye tracking research, neural modelling and machine learning, trueSCAN can quickly assess where most people are most likely to look first. In turn, Marketers, Product Managers and UX Designers can be more confident and more intentional with their message.
The basic intuition behind trueSCAN’s algorithm is the idea that visual elements which are unusual or unexpected will draw the eye.
For example, attention will naturally be drawn to human faces, areas of high contrast, shapes and bold colors.
Human attention is complex. Your design may be eye catchy, however is it informative or meaningful? Our trained analysts assess what conveys meaning and will be perceived as relevant.
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